Fanatics - FIFA26 Celebration Content

project type

AI-Generated Campaign Visuals

year

2026

my role

AI Visual Art Director & Designer

client

DEPT x Fanatics

Pastel ice cream packaging design with retro typography on pink background

project overview

For Fanatics' FIFA World Cup 2026 promotional and celebration content, a series of candid AI-generated lifestyle visuals were created using only provided product images as references. The project transformed merchandise into energetic fan moments, balancing authentic photography, product accuracy, natural interactions, and campaign-ready visual direction.

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