Fanatics - FIFA26 Celebration Content
project type
AI-Generated Campaign Visuals
year
2026
my role
AI Visual Art Director & Designer
client
Fanatics via DEPT®
AI-generated lifestyle visuals for Fanatics’ FIFA World Cup 2026 celebration campaign, created from product images alone. Image generation and editing turned merchandise into candid fan moments while keeping product accuracy and a photographic look.
challenge
Candid, campaign-ready lifestyle imagery was needed for Fanatics' FIFA World Cup 2026 celebration. The visuals had to capture the emotion of a watch party and motivate fans to shop team products in support of their favorite teams.
approach
AI-generated imagery was directed around the vibe of a night-game watch party, emphasizing the celebration and the diverse emotions and natural interactions of fans watching the game. Every product stayed accurate and true to its reference. The generated images were then edited into campaign-ready visuals.
