Stemtitute Education

project type

Brand Identity, Graphic Design, App UI/UX

year

2021

my role

Brand Designer

client

Stemtitute

Brand identity and learning-app UI/UX for Stemtitute, a Hong Kong science-education startup, designed from the ground up. A bilingual, modular visual system balances playful exploration with scientific credibility across experiment kits, web, print and the app.

challenge

Stemtitute is a Hong Kong-based science education startup offering hands-on experimental classes and a learning app with virtual experiments. As a new startup, it needed a brand identity built from the ground up: a visual language that sparks children's curiosity and makes science feel approachable and exciting, while keeping the credibility of a professional science education provider.

approach

Creative direction and a bilingual brand identity were developed from the ground up as a modular visual system that balances playful exploration with scientific credibility. The identity extends across experiment kits, the website, business cards and promotional materials for Chinese- and English-speaking audiences in Hong Kong, with playful elements such as game art and pixel typography added to child-facing materials.

outcome

Developed the design of the brand identity and science learning app end to end, securing HKD 1 million in incubation funding from the HKTech300 Angel Fund.

HKD 1M

incubation funding secured