Meta for Business
project type
Integrated campaign content
year
2025
my role
Designer
client
Meta via DEPT®
Marketing content for Meta for Business, created at DEPT® to educate business partners on Meta’s advertising tools. Covering social posts and stories, email, partner playbooks and web visuals, the work delivered 80+ assets within Meta’s design system.
challenge
Staying closely connected with business partners and helping them grow with Meta's advertising tools is central to Meta for Business. The challenge was to produce visually polished assets that educate partners and convey key messages effectively, alongside a frequent cadence of stories and posts to promote new tools.
approach
Direction for each project was first aligned with the design lead and client services team. Assets were then designed from the ground up inside Meta’s design system, adapting one visual language to each channel’s format, from social posts and stories to email, partner growth playbooks, website visuals and video storyboards.
outcome
Delivered 100+ assets across social, email, partner playbooks and web visuals. The work helped strengthen Meta’s connection with its business partners.
80+
assets delivered
