Lane Crawford - AI Social Reels
project type
AI Animation, Motion Graphics
year
2026
my role
AI Motion Designer
client
Lane Crawford
AI-generated social reels for Lane Crawford's new launches and promotion events. Surreal objects placed into real scene footage and animated phone interfaces introduce each product and event, with the Mirumi teaser reel reaching 1 million views on Lane Crawford's official Instagram within two months.
challenge
Promoting new launches and promotion events on social media called for content that introduces the benefits and event details through surreal visuals.
approach
Reels were produced directly for Lane Crawford using AI-generated animation and surreal objects composited into real scene footage. For event promotions, a mobile phone showing the event page was added, with the interface content animated to walk viewers through the event.
outcome
The Mirumi teaser reel reached 1 million views on Lane Crawford's official Instagram within two months.
1M
Instagram views in 2 months
selected reels
