Meta Holiday Creative Wrapper
project type
Illustration
year
2025
my role
Colorist, Illustrator
client
Meta via DEPT®
Holiday illustration set for Meta’s 2025 holiday season, created at DEPT®. 160 pieces featuring shopping and holiday elements give posts and partner playbooks a more distinctive seasonal look.
challenge
Meta’s holiday season identity relied on color alone, which did not convey enough of the holiday feeling or stand out from its usual designs. A set of illustrations featuring shopping and other holiday elements was requested to make the season’s materials more distinctive.
approach
The illustration set was completed with all coloring and colorway variations, then applied across the holiday series materials. Showcase visuals demonstrate how the illustrations work alongside photography, while the closing images show real posts and playbooks.
outcome
Delivered 160 illustration pieces, including colorway variations, applied across holiday season posts and playbooks.
160
illustration pieces delivered
