Parawalk Vol.1 - Hershey's
project type
Creative direction & Campaign production
year
2023
my role
Creative Direction & 3D Animator
client
Parallab
project overview
Parawalks 01 reimagines Hershey’s through a gothic shoe concept inspired by the first Moon landing. Blending the brand’s 125-year legacy with the spirit of exploration, this campaign brings together creative direction, visual design, and campaign production to create a bold step where history, innovation, and design meet.
