The Ordinary - Slowvember
project type
Motion Graphic
year
2024 | 2025
my role
3D Animator & Motion Graphic Designer
client
The Ordinary
project overview
For The Ordinary’s annual Black Friday campaign, Slowvember, I created motion-led digital content that encouraged a slower, more considered shopping experience, using 3D animation and gamified motion graphics to present the campaign offers in a more engaging way.
full video
The 2024 campaign used 3D toggle motion graphics to highlight the month-long offer, while the 2025 campaign introduced a gamified shopping concept with cart selection and benefit-grabbing animations to present discounts and rewards.
