Victoria Dockside - I’m Lost in This Love Game
project type
VFX, 3D Animation
year
2023
my role
VFX & 3D Animator
client
Parallab
Self-initiated Valentine’s Day campaign by Parallab featuring Victoria Dockside, themed “I’m Lost in This Love Game” with a nostalgic 00s 8-bit aesthetic. VFX and 3D animation place a mega poster into real-world footage of the Rosewood Hong Kong hotel, with an AR scan experience shown as a concept.
approach
Parallab created the campaign content on its own initiative for Valentine’s Day. VFX and 3D animation were composited with real-world footage to simulate a mega poster at Victoria Dockside, styled after the 8-bit games of the 2000s. The AR scan experience was presented as a concept.
outcome
After Parallab tagged K11 MUSEA, the mega poster simulation was reposted to its official channel, amassing over 44,800 views and 1,800+ likes.
44.8K
views on K11 MUSEA's channel
full videos
