Victoria Dockside - Valentine’s Day Special

project type

Motion Graphic

year

2023

my role

VFX Animator

client

Parallab

Modern sports supplement packaging tubes with bold typography and color-block design

project overview

"I’m Lost in This Love Game" merges VFX and AR with a nostalgic 00s-inspired 8-bit aesthetic. The campaign features a massive VFX poster at Hong Kong’s iconic Rosewood, Victoria Dockside, with immersive AR simulations activated by a scan.

The mega poster simulation gained significant traction, with a repost by @K11MUSEA, amassing over 44,800 views and 1,800+ likes.

full video